Always-On-Stay-At-Home Assistant

Need a helping hand around the house? Our Always-On-Stay-At-Home-Assistants have got you covered.

When creating digital products, designers often replicate analogue features to create familiarity for the User. For example, the 'folders' on our 'desktops' look like filing cabinet inserts from the 80's. This principle is known as skeuomorphism. Fast forward 40 years and voice assistant technology is dominated by the feminine tones of Alexa and Siri. Companies argue that studies show people prefer “helpful, supportive... female voices”, however IBM's chess-winning, cancer-curing supercomputer, Watson, is distinctly male. As a result, this normalisation of female voices in service based, domestic settings is now hardwiring sexist tropes into the digital world.