A few years ago a personal experience led me to realise that Virtual Reality was being developed for able-bodied users with little to no regard for people with disabilities. As someone with a limb difference, I found that tasks I'm able to perform in the 'real world' were impossible in the virtual one, an experience shared across the disabled community.

This unsettling discovery then opened a can of worms regarding emerging tech and the way it holds a mirror up to society - which let's face it, isn't always pretty! From skeuomorphic sexism and subreddit culture wars, to AI's inherent bias'; When it comes to cutting edge tech, ethics seem to have fallen to the bottom of the to-do list. After several attempts to do something about this I finally realised that as an experienced commercial Director, if there's one thing I know how to do - it's sell. So how do you sell a hard truth?

Well these days it seems like most of life comes with a dystopia warning and at times I tend to think that if I don't laugh, I'll cry. So if you ask me, I think it's high time we all took a long, hard look in the mirror and laughed. Shall we?

Go on, I dare you... burst your bubble.

Emily Freda Sharp